rss

111 Web Studio - by ICG Link, Inc.
  • Google's Mobile-First Indexing Will Effect You
    You've heard us talk about mobile readiness and how it is important not only because of the better user experience (UX) for those visitors who are using mobile devices, but also for better search results. If you haven't already made sure your site is mobile ready with a nice new responsive design, it's time to get it done. Nearly two years ago, now, Google started giving mobile ready sites preference over non mobile sites when the searcher came from a mobile device. Now, they have announced that they are upping the game again such that mobile readiness (responsive design) will effect rankings for every searcher, not just searchers using mobile devices.Mobile FirstGoogle calls this "mobile first" indexing and when they switch over to it in 2018, your site will be effected even more than it is now if it's not mobile friendly. Some other considerations for a great website that can be found on search engines easily are as follows:Unique, Relevant Content Great content that is relevant to...
  • Email Marketing Tips
    All marketers know that an efficient way to get information to intended audiences is to collect their email addresses and reach them through a mass marketing email campaign. Email can be a solid and productive method for communicating your message, but only if it's done right. In today's world, people are busier then ever and will skip over email messages they think may waste what little time they do have. Your job is to catch their eye and impart only information that is valuable and relevant to them right now. There are several considerations you can take into account when sending out email messages.Use A Purpose Built Email Marketing ServiceThe first thing to know when sending out a mass email message is NOT to send it from your personal email account. Some ISPs block the sending of mail to more than a certain number of recipients. But if yours doesn't, you still might not get your message through because the receiving server may recognize a flood of mail from a single sender as spa...
  • How to Set Up Google Analytics Goals for the New Year
    Setting Up Google Analytics GoalsYou've heard the saying, "If you aim at nothing, you'll hit it every time." Just as this applies to most other things in life, it applies to Google Analytics, too. Why have a website if you don't have a goal?Before we go any further, we need to make sure you have Google Analytics set up on your website. Don't know how? Give us a call and we'll help you out. Here's what Google Analytics says:What are goals?Goals are a versatile way to measure how well your site or app fulfills targeted objectives. You can set up individual Goals for discrete actions like sessions to a Thanks for Registering! page, a Download Completed screen, a minimum session duration, or a specific purchase amount.Why set up goals?You can measure conversions or completion rates for each Goal you set up. Combine Goals with Funnels to analyze user actions leading up to a Goal. If you set a monetary value for a Goal, you can even see the value of conversions.Examples of goals include:"Tha...
  • Does Google Know About You?
    Who cares that you're an expert?You have spent your career learning everything there is to know about your subject. You and your team are all subject matter experts and are even recognized as thought leaders by your peers. Why is it that search engines don't seem to know that about you? When your question gets asked of Google, you know you're the answer. Does Google?First of all, no matter how good you are at what you do, search engines don't really care about that because they don't work for you; they work for the person who types something into the search box. If they make that person happy, they know that person is coming back tomorrow when another queston arises.Search engines are really good at matching up questions with those who can best answer them. That's why we all use them in the first place. Naturally, Google should list you as the answer to the questions your potential customers are asking, shouldn't they? Of course! So how can you make that happen?How does Google do it?As...
  • Your Website's Not Mobile Friendly Yet? What!?
    Why is it important to be mobile ready?Surprisingly, there are still a lot of sites out there that aren't. The problem is that if yours is one of them, you're missing out on two important audiences: Search Engines and People! You can check your own site statistics, but most websites today receive over half their visitors from mobile devices like tablets or phones. Further, last year, Google changed things so that anyone searching Google from a mobile device will be shown mobile websites as a priority over non mobile sites.Why use responsive design?Responsive design is what we use to get a web site to work well on any device including desktops, laptops, tablets held vertically or horizontally or phones. 111 Web Studio uses this method instead of creating a separate mobile website because it's lower cost and can reach more devices than any other method. Responsive sites "respond" to the width of the viewing device and deliver content in a way that that fits that screen size. Images get s...
  • How Flexible is Your Digital Marketing Agency?
    The 111 Web Studio Digital Marketing Packages are flexible such that we tailor the work based on your specific needs. We understand what gets successful results and collaborate with you to figure out who does what to get it all done with the least stress on your resources. The package sizes are based on the amount of time we spend on your project.How We Work With Our Clients...Any sort of work can be done at any level of service.In any given week, different sorts of work might be done. (We might spend more time on consulting, branding, analytical work or structural work in the early months to get you set up while in later months we might be posting on social media, blog editing, infographics, creating ads, website adjustments, content review, call to action analysis, email campaigns, video, etc.)We may spend more time in one month than another to accomplish particular goals, but this won't effect your budget.Certain development related items may be suggested that will be outside the bu...
  • How Social Media Generates ROI
    If done correctly, digital marketing and social media will result in an outstanding ROI for small businesses. If you have worried that a successful campaign may be beyond the financial reach of your small business you are in luck. 111 Web Studio confronts that question head on with affordable plans that will fit nearly any budget. We would argue that the things every business needs are: A Digital Marketing / Social Media Strategy Our team will develop this with you based on our years of experience so you don't have to get it right yourself using trial and error. We cover everything from branding, lead generation and web design to SEO, online ads and social media.Someone to Do the Work The 111 team is here for you. We will help you execute the plan by putting a priority on what you need most at the moment and dividing the labor between your team and ours to get it done. Then we adjust the effort over time for best results.A Budget You Can Live With We know that a constant drip o...
  • Online Security Advice from 111 Web Studio
    It's been a while since we posted an update about Internet security, but that's not because the bad guys haven't been busy. Rather, they have been so busy it's about all we would post if we did keep up.Just in the last week or two we have seen several new warnings and reports. Apple and Adobe have told us to uninstall QuickTime for Windows since it is vulnerable and they have given up trying to fix it. Flash continues to have issues, making it risky to even have it installed on your systems or in your browsers despite the rich content it delivers. The Google Play store has been beset with malware in Android apps even after the store was supposedly cleaned up. And the annual Verizon Data Breach Investigation Report informs us that not only are the cyber criminals way ahead of the rest of us, they don't even have to pull any new tricks from their sleeves. The old ones are doing just fine, thank you very much. Even the US government is getting in on the act giving Apple a heads up about v...
  • Simplifying Beacons and the Physical Web
    This is the fourth in a series of articles designed to help you understand and participate in the Physical Web. If you can't wait, you may want to download our free eBook, "Navigating the Physical Web" for the entire story.If you're all excited and ready to get on the Physical Web, all you need is a beacon and some content. The easiest way to accomplish this is to use a resource like PHY111.COM where you can easily create and edit your content and a beacon is sent to you already programmed with your content on it.Should you wish to attack this yourself, here are a few things to consider.BeaconsSeveral manufacturers make beacons in a variety of designs. You can find them online and Google currently has a list of manufacturers in their beacon developer portal, but the main differences are as follows:Beacon Cost Expect to pay $10 to $30 for a beacon unless you need weatherproofing or other enhancements that might add some cost. Be sure to determine whether your manufacturer requires an ...
  • What's On the Physical Web?
    This is the third in a series of articles designed to help you understand and participate in the Physical Web. If you can't wait, you may want to download our free eBook, "Navigating the Physical Web" for the entire story.So what's on the physical web? As a consumer, you get contextually relevant content content that is important to you right where you are standing.As a retailer, you can deliver important information to people who are right there, ready to walk up and engage with you.There is no limit to the kinds of content a beacon can deliver, but here are a few examples to get your imagination in gear:A beacon associated with a movie poster might provide show times and reviews and let you purchase tickets right there.You could get an owner's phone number from a lost dog's collar beacon without having to grab the dog.As you walk around the art gallery, instead of peering over someone's shoulder at the plaque next to the painting to learn about the artist and the work, check the ph...
  • How to See Physical Web Beacons
    This is the second in a series of articles designed to help you understand and participate in the Physical Web. If you can't wait, you may want to download our free eBook, "Navigating the Physical Web" for the entire story.If you see this symbol, the Physical Web is nearby. If you have a Physical Web browser on your phone (you probably do), you can find the Physical Web just by swiping down. Most new phones have it built in, so when you swipe down on your device it scans for beacons that are nearby. If something is there, you'll see it in a list. Nearby beacons are displayed in order of how close they are to you. You don't have to type in website URLs, make calls or ask someone. The information is already there for you.How Do I See It On My iPhone?There are two easy ways to see the Physical Web on an iPhone. Each currently requires you to download an app and which one you choose depends on your personal preference. If you already use the Google Chrome browser, then the second choice is...
  • What about Beacons and the Physical Web?
    This is the first in a series of articles designed to help you understand and participate in the Physical Web. If you can't wait, you may want to download our free eBook, "Navigating the Physical Web" for the entire story.The Physical Web is the natural extension of the Internet into our everyday interactions with the world around us. It won't be long before you can walk up to just about anything and get more information about it with a quick tap on your smartphone. So how does this seeming magic work?BluetoothIt all starts with Bluetooth technology. Bluetooth is a wireless communications standard that allows devices to talk to each other over a short distances. We are talking less than 50 yards here, so it's close proximity. Bluetooth has been around since 1989, but it's only recently that beacons using this technology have come on the scene.For the trivia buffs amongst us, because it united various communications protocols into a single standard, it was named after tenth century King...
  • Need to Stake a Claim on the Physical Web?
    If you need to stake a claim on the Physical Web, 111 Web Studio's PHY111 will develop content specifically for you!If you have a need to communicate with walk around traffic, you need the physical web. We will help you create your message and will send you a beacon that transmits it to people within 50 yards. Any time you need to change your message, you can edit it yourself or have us change it for you. Whether you have a store, a museum, an event or any other situation where people are close to your location and you have a message that will help them out, the physical web is perfect for you. Now you can provide location specific content that gives people exactly what they need right now, right there.What is the Physical Web?The Physical Web is the next big thing, it's a search engine for the physical world, the real world...The Physical Web gives people location specific information via their mobile phones. They'll see anything that's on the physical web within 50 yards or so. For ...
  • Digital Business Card? Wha...?
    What the heck is a Digital Business Card?You're at a networking event and someone asks for your card. You say, "Check your phone. I'm right there." Sure enough, they swipe down on their phone and there you are. You can share your contact details with anyone within 50 yards and allow them to add your vCard to their phone right on the spot.Phy111.com creates your personal digital business card and sends you a physical web beacon with your card already programmed on it. All you have to do is carry your beacon with you and you're on the Physical Web!What is the Physical Web?The Physical Web delivers location specific information to mobile phones. For example: a business person might present a digital business card, a retailer might offer a coupon, a movie theater might deliver a trailer video, or a musician might let you download a song. Physical web content can be anything a location wants to share. This content is delivered by one way beacons that transmit it using a low energy Bluetooth...
  • Do You Need More Than a Canned Web Template?
    These days, there are plenty of places where you can build your own website. 111 Web Studio offers Build111 and Church111 which allow you to do just that. But if you do it yourself, how do you know you'll get the best result? Will a template based website used by dozens of others make you stand out? Is the CMS you use designed to help you get found on search engines easily?The truth is that a professional design firm like 111 Web Studio can give you an edge over your competition and it's surprisingly affordable. The beauty of 111's development techniques is that they allow us to provide a custom design solution at a reasonable cost and since we've been around for over 20 years, the experience of our designers gives you the kind of professional advantage that you can't get just anywhere.CUSTOM DESIGN PORTFOLIOCheck Out More Custom Designs Here Full Service Web ShopOur full service team can not only offer a total custom web design, but we can handle any aspect of your on line web presenc...
  • Hey! Why is that Blog Upside Down?
    A well written blog is different from most other forms of communication in that the conclusion comes first.Why is that?The reason is People. All web content has two audiences: Search Engines and People. Search engines don't really care how your content is organized. They are going to read the entire article and store it away so they can use it to determine how relevant you are to a particular keyword phrase. But on the web, people are in a hurry. They may never get past the first paragraph of your blog, so you better deliver your value right there or your real audience may never receive it.Most other forms of written communication are organized differently. When writing a scientific paper, a literary argument, a political treatise or nearly anything else, you will make a proposition, develop your arguments and then deliver your conclusion. But if your goal is to write an effective blog article, you have to put the conclusion at the top or people may just miss it. If it is at the top, ...
  • 5 Things Your Website Needs To Succeed!
    Too many businesses have websites that are outdated, ineffectual or simply not optimized correctly. Sometimes it is the visuals and design, sometimes user interface and some of it the unseen structure and SEO. All of these things are essential components to a truly effective website. It may be that you have one, some or all of these to address, but chances are, one of these things is lacking on your current website. Take a look at these 5 Keys To A Successful Website.1. Design: We are told over and over that people make a judgment about a thing or person in less than 7 seconds. This means when someone lands on your website, before they read your content or look for their next step; they are judging your business in a instant. There are many factors that go into a good design. It takes a harmonious partnership with a professional designer and your good understanding of your business and your audience. You should be monitoring your competition and blowing them out of the water. Take a lo...
  • What does Google Want?
    Google Doesn't Care About You : (If you think about it, the first thing you realize is that Google (and all the other search engines) really don't care about your business at all. In fact, as evidenced by how difficult it is to mount a successful pay per click campaign, they don't even really care about their advertisers either. The reason is that advertisers will come pouring in whether Google takes good care of them or not. What Does Google Care About?The reason the advertisers come is because of what Google does care about... They care about the person who types something into the search box. Google spends all their energy giving that person the right answer to their question. They do this because they know that if they are successful, that person will come back tomorrow when they have another question. At that point Google owns their eyeballs and it's those eyeballs that the advertisers are after. What Does Google Want?So if you're Google, your main interest is to know who's got th...
  • Need to Make a Quiz or Exam?
    If you've been looking for a way to create an online test, quiz or exam for your website visitors, you're in luck! The 111 Web Studio content management system has been enhanced with a nifty quiz builder that allows you to create multiple choice tests easily and quickly. You can use this for serious work like giving an exam for CE credit (continuing education) or just for fun like we did with our Trivia Quiz. The quiz maker allows for plenty of options to fit your needs. You can optionally set a passing grade. You can show the results or not after the test is taken. If you have a members section with your website, you can decide not to allow a member to retake the exam. Documentation can be added so the student can study prior to taking the exam. You can use the default results page like we did or you can assign a URL for passing and a different one for failing. For example, you might direct a passing student to a payment page where they can pay for the exam and receive a certificate....
  • My Customers Aren't Social. Why Do I Need Social Media?
    For some businesses, social media is a no brainer. If you need to engage regularly with your audience, social media is clearly an excellent tool for that purpose. B to C (business to consumer) businesses flourish when customer engagement is optimized because consumers are interested in interacting directly with businesses. But what about the business whose customers don't have any desire to take their valuable time to engage? Most B to B businesses fit in this category and when the 111 Web Studio digital marketing team recommends the use of social media to one of these businesses, up go the eyebrows! But for these businesses, social media is not really about being social. It's more about a way to syndicate their valuable content so search engines can find it easily.What Search Engines WantWhen someone types something into a search engine, they are looking for the best resource to answer their question. In order for the search engines to recognize you as that best resource, the search e...